Brian Alexa Friedman (also known as "B Free" or "Be Free"), born in Scottsdale, Arizona on May 28, 1977 is a popular American choreographer. He also has his own line of BFree shoes and clothes.
Shortly after, Friedman was appointed as a new judge on hit UK talent show The X Factor along with Dannii Minogue, replacing former judge Louis Walsh after he left in March 2007. The shift did not last long, however, due to Friedman being too critical. Walsh returned to the show's judging panel and Friedman changed his role to "creative director," specializing in choreography.